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Grow My Business Online

By | Blog

Grow My Business Online: How SEO Can Help

grow my business online

If there is anything that Utah SEO can do for your business, it is to grow it. A business is always in search of ways to increase customers and the Internet is a prime way to do that. This is because billions of people use the Internet everyday. When SEO pros are done with your website, customers will be coming to your site when they’re looking for your particular product or service. If you want to learn more on how SEO can help, here’s a bit of a primer on the topic.

How to Help a Business Grow The SEO Way

Right now, when you are trying to grow your business on the Internet, your main choices are SEO and PPC. There are marked differences between the two.

Let’s start with PPC. PPC means Pay-per-click. This refers to the ads that you often see on  a lot of websites. The name refers to the fact that you pay for each ad that gets a click. For example, you sign up with an ad service and they have their network. You will then give them a budget, whether daily, weekly or monthly. They will then start showing your ads on their website network. For every person who clicks on the ad and is taken to your website, an amount is deducted from your budget. This is usually just a cent – but with the large amounts of people on the Internet, this can quickly add up. When the budget is hit, your ads will stop showing up on the ad network.

SEO works in a somewhat different manner. Search engine optimization is practically free. This is because you will just pay for the initial work on your website. Additional payments are done for regular updates. The goal of search engine optimization is to raise the visibility of your business’ website on a search engine. This is important because a lot of people immediately click on the first listing on a search engine. There are billions of search engine requests daily – and if your SEO is done properly, you will be near the top.

PPC is a bit more expensive and requires the presence of ads. This already gives it two disadvantages. First, people don’t like to see ads. They often use ad blockers when they browse. Next, their presence depends on the amount of your budget. The moment that you run out, then you suddenly don’t have anything growing your business.

Search engine results are never blocked and they will always show up like that – the only time they will change is when the search engine updates its algorithm. Search engines also regularly update these search engine results so changes to websites would be able to be reflected in them.

grow my business online

Promoting Your Business Online With a Little Help

Now that you know what SEO can do for your business, you should be scrambling to implement it. However, you don’t want to just leave it to the interns. It may seem easy at the beginning, but there are certain details that search pros would be able to do better than your intern or yourself. Here are a few reasons:


  • They What They’re Doing. There’s no need for learning on the job. An SEO professional already knows what to do so improvements to your site will start happening immediately and will take effect. There will be no need to do experimentation to see what works. You get definite results immediately.
  • An SEO professional also brings their experience with them. This means that they know that they are doing and they will avoid any beginner mistakes that you might make. Knowing what to do is ensures that time and money are not wasted.
  • Better Results. Having an SEO professional do your SEO will yield better results in the long run. First, you won’t have to supervise the SEO job personally. Additionally, there is the fact that you are paying the SEO company for results. They will want to focus on producing these results.



  • One of the most important ways to raise your search engine rankings is to gain credibility. No new website is going to automatically gain this. This is why you will appreciate the connections that an SEO company brings. The more legitimate sites that connect to your website, the better its ranking will be. An SEO company can use its connections to raise your site’s credibility. Some SEO companies actually have SEO networks that can make this a whole lot easier.

SEO Small Business Growth Strategies

If you’re interested in working with a local SEO company, you are going to need to look at what local SEO services are available. There are several strategies that they may take to improve your growth on SEO. Here are few examples of what they can do for your website:

  • Keyword Optimization. The basis of all SEO is the use of keywords. High volume keywords should not just be in the content of your website but also in the metadata of your webpage. Your SEO company knows how to do this. Additional SEO optimizers like adding the keyword to the first 100 words is also something that they would do.
  • Reverse Image Search. New websites often create original imagery. SEO companies use this to your advantage. People like to use stuff from the Internet. They do a reverse image search then request that anyone using them link to the site they are making.
  • Constant Updates. The Internet is a constantly evolving environment. To stay on top of it, your SEO company will need to regularly update your website. The great thing about it is that each update will usually bring in more fresh content. Content is what draws in visitors to a website.
  • Linking Strategies. As previously mentioned, authority is established on the Internet by links from authoritative websites. A good SEO company will be able to raise your profile by linking you to trusted websites. They will also be able to generate content in such a way that this is done naturally.
  • Clean Up. Google is very aggressive in penalizing websites that do not come up to snuff. This includes broken links and duplicate content. With an SEO company, you don’t have to worry about this. You can be sure that they will go through your website with a fine-toothed comb. Any incidence of anything that will lower your Google rank will be removed or fixed.


These are just a few strategies that your SEO company will implement in your favor. There are dozens more and with your SEO company’s know-how, they can ensure that they are done properly and diligently.

Essential SEO Business Tools For Small Businesses

SEO strategies are just one part of growing your business. You are also going to need tools. Though some of these tools are better left in the hands of your SEO company, some of them are essential – so that you can contribute to the SEO development of your own website. Here’s a quick overview of the sort of tools that you will be needing.

  • Keyword Analysis Tools. Your keywords are the core of the SEO business. This has actually gotten quite difficult because Google AdWords’ Keyword Planner has started hiding its important data in the last five years. Note that these tools will just give you data, you will still need to analyze that data properly. There are several free and freemium keyword tools available on the Internet. Ubersuggest is a favorite. Paid keyword tools like SEMrush can provide more data, but your SEO company will probably use it for you.
  • Ranking Tools. Search engine rankings is where it is all at. This should allow business owners to see if their SEO strategies are having and effect. Talking the results over with your SEO company will also reveal how much effort they are putting into the job. The simplest tool is the Google Search Console – where you are on the search is your search ranking. More data is available by using other tools, but that’s not important.
  • Content Effectiveness Tools. Content is king as the marketing saying goes. However, not all content is made equal. You want to be able to present content that will be effective. It needs to be relevant, engaging, and original. There are several tools that can help find if the content that your SEO company is using is original. They also help identify how much traffic they provide for your website.
  • Link Building and Removal Tools. One of the greatest ranking factors is links. Authoritative and trusted link raise a page’s ranking greatly. Link building tools check your website for broken links – which are a no-no, while other tools just how much traffic the link is bringing to the site. This helps identify which links you should point your SEO company to and those that you want to remove from your website.
  • Technical SEO Tools. There’s a lot going on under the hood of your web page. Though it is is not as important as the other aspects, knowing what is going is still useful. Having access to these technical tools will give you a hint of what you should work on when it comes to the back end of your website. This includes meta data and descriptions. You can leave these to your SEO company, but it is better that you know what is going.

With these tools, it should be easy to keep track of what is happening on your website.

Helping a Business Grow: Leave it to The Pros

SEO in Utah has several advantages for your website. Knowing what professional SEO companies can do for your website should convince you to hire them:

  • More and better traffic. You just don’t want a lot of visitors to your website. You want more visitors that will become your customers. Traffic from search engines is great for this because they are already interested in your product, which means they have a better chance of buying from you. It is not just the quality but the quantity. You will have a lot more visitors with the right search engine optimizations.
  • 24/7 Exposure. SEO inever stops. Online ads are in the pay-per-click format and they stop once your budget runs out. SEO rankings will stay constant over time. It also helps that it will take a major effort to push you out of your top spot if you ever reach it.
  • Be Trusted. People trust in search engines. When people see your site ranks high on Google, they will just click on it. This is because they trust Google to give them the best results possible.
  • Long-term Change. Your SEO will not be an instant change in customers. You will first notice the change after six months. But it won’t stop there, as time passes by, SEO will raise your brand’s visibility. It is like a snowball that gets bigger and bigger the longer it rolls. A small investment can become a big one in the future.
  • Reaching Larger Markets. The Internet is large and reaches a lot of areas. This allows you to enter new markets that you don’t know about. You may be focused on a particular demographic, but curious customers may see your brand on the Internet. They can then become customers and spread their enthusiasm to others of their demographic. This can potentially grow your business automatically.

Utah SEO Companies

By | Blog


Utah SEO Companies: What You Need to Know


Search engine optimization is a necessary part of today’s marketing environment. If you want your company to have recognition, you will need to SEO your company name or something similar. You need to have your brand associated with a particular service and SEO is the way to go about.


However, you will need to get a professional to SEO a person or a company. This is to ensure that you get the most out of it. However, before you start looking for an SEO online service, you are going to need to know about some of the basics.

Utah SEO Companies

What is SEO?

The first thing that you will need to know is exactly what SEO is. It is an acronym for Search Engine Optimization. It is actually a pretty new field marketing-wise.  It only got big when search engines became necessary for navigation.

Search Engine Optimization focuses on increasing the amount of traffic to a website, while also raising the quality of visitors. This is done by using organic methods on a search engine. One of the most common ways to attract traffic to a site is to pay for ads. This method requires that you pay for every click. However, with SEO, you don’t need to pay for those clicks. This is done via raising the visibility of the site on search engines via natural content.

Search engines work by sending out web crawlers to harvest content of web pages. When done, these crawlers then send the content to the central server, where the content is processed through an algorithm. This is what determines the rank of web page. The formula judges several criteria ranging from links to keyword usage. The most basic essence of SEO is to raise a website in the search engine rankings.

What are SEO Services?

SEO companies know all the components that are required to raise a page’s ranking. However, optimizing a website is not a simple task. There are several Utah SEO services that you will can opt to get. Here’s a brief list of what what they can offer:


  • Site Analysis. A lot of businesses have an existing website already. This is where the site analysis service comes into play. Professional SEO companies evaluate the website. They look at the site’s architecture and the keyword density. This evaluation will give them an idea of what your site needs when it comes to changing it up.
  • Business Evaluation. SEO companies don’t just evaluate your website. They also do evaluations of your business. This is important since it gives them an idea of what needs to be done to be ranked high in the business. Knowing your industry better will allow SEO companies to properly do search engine positioning for your industry. This can range from content to a coding of your website.
  • SEO Tool Integration. To properly get your SEO into shape, SEO companies will be using quite a few tools. This ranges from traffic monitors to analytic programs. There are a lot of potential tools and dashboards that can be put into your site. This allows proper monitoring of SEO performance so that further tweaks can be done to the SEO campaign.
  • The Overhaul. However, the main job of the SEO company is to completely overhaul a site so that it can meet the necessary SEO rankings. This usually requires rebuilding a site from the ground-up. It is not just the website, the SEO company will also often recommend off-page strategies that will help draw people to visit the website.
  • Further Updates. Search engine optimization is not a static thing. Algorithms change and competitors can also be continually evolving. This is why an SEO company needs to be update your website on a regular basis. Once you’ve signed up your site, the SEO company will maintain it and do regular changes so that your search engine position will be maintained.

Utah SEO Companies

Search Engine Optimization Specialists: Why Get a Pro?

The description what SEO specialists can be very deceptive. It may seem that anyone can do these updates. Wouldn’t it be easier and cheaper to just have an intern do all of this? Especially if you are a smaller business? After all, with all of the data on SEO available online, you can probably cobble something up. However, this actually makes it more important that professionals do it. When improperly done, your rankings may tank and you won’t get the results that your effort require.

Here are some of the reasons why you will need a professional to handle your SEO needs:

  • Instant knowledge. There’s no need for time to learn all the ropes. When you hire an SEO professional, they know exactly what your site needs to improve. No need to consult websites or do some experimentation. They are ready to get to business.
  • There’s nothing like experience as a teacher. When you hire a professional SEO team, they have put in the hours and the time to be good at their job. They will be able to bring all of that to the job and they will ensure that it is reflected in the final result.
  • In business, it is sometimes who you know that matters. An experienced SEO team has made connections with other companies and this can help a lot. Additionally, these connections can look over the plans and take steps to make it better.
  • Better Performance. An SEO professional doesn’t need you hanging over their shoulder constantly to perform well. They know what they are doing and they can deliver what you need with a minimum of fuss. Plus, they are paid for their performance on this single job, unlike interns or internal employees. You can be sure that they are focused on the job.

What a Utah SEO Consultant Can Do For You: Local SEO Advantages

For those still hesitating on whether to hire an SEO consultant or not, there several advantages to hiring one. You can be sure that you will be experiencing all of these benefits and more:

  • Quality traffic. You just don’t want any visitors to your website. You want visitors that will be customers. This is why traffic from search engines is the best type of traffic. These people are those who are actually looking for you. They have a higher chance to becoming paying customers.
  • More traffic. It is not just better traffic but a lot more traffic with SEO. More people go through search engines than ads. There are 40,000 search engines per second and 3.5 billion searches daily. You want to be part of that traffic.
  • More Leads. Leads are potential sales and potential customers. With SEO, you get more of these. This means that in the long run, you will end up earning money, even if just a fraction of those leads become actual sales.
  • 24/7 Advertising. SEO is the sort of advertising that never sleeps. Most online ads are pay-per-click and they run out once they hit the budget limit. Additionally, SEO is like compound interest. Your rankings will stay over and stay there persistently. Even if another site manages to push you down, you are still there.
  • Search engines have become a trusted source of information. When your site ranks high on Google, people are most likely to trust that you have what they are looking for. Most people actually immediately click on the first listing the encounter on a Google search immediately.
  • Long-term Results. SEO is all about the long-term results. Don’t expect a big pump in the first few months. You will see the results in six months to a year. This maybe slow, but it is more solid. Once you get to the top positions, it will be hard to dislodge you from there. Additionally, SEO campaigns have a secondary effect of building trust with customers. Trust is important in the marketplace since it is what keeps the customers coming back.
  • Going Viral. The Internet is a connected place and with SEO you will be able to take advantage of that. The higher your search engine rankings, there are higher chances for people to organically link to you. With more links, you have a wider reach – without putting any effort into it.
  • New Markets. The Internet-based nature of SEO can also lend itself to potential new markets. Although you may target a particular demographic, curious customers may find themselves interested in your product or services – potential customers you don’t know about. This can potentially open up new markets for you.
  • Reduce Dependence on Traditional Strategies. Do you still cold-call or send out e-mails? Though these are effective, they can be very time-consuming. With SEO, you can reduce your need for them or possibly eliminate them fully. The Internet is a better resource when it comes to generating leads and contacting potential customers.

Utah SEO Companies

Local SEO in Utah is Affordable

One of the things that business owners often wonder about is the bottom line of profit. However, Utah SEO companies are proof that you can get all of the above advantages at a reasonable cost.


This is thanks to the nature of SEO itself. First, all of SEO is “free.” There is no need to maintain an ad budget. You’re just paying your SEO team to keep your website update – and this can be a lot cheaper than buying ad space on a variety of websites.


Second, SEO is active constantly. Your SEO won’t suddenly disappear because you have maxed out your ad budget. It will still be there, doing its job organically.


The result is that the ROI on your SEO investment can be massive. It is possible to triple or even quadruple your business thanks to SEO investment. Your business’ value will also rise as your brand gains more visibility.

Most SEO companies in Utah price their services at around $1,500 to $2000 per month. Even at the lowest plan, you can expect to get thousands of hits on your website – especially if you hit #1 on search engine rankings. With Zee Optimizer, we bring the lowest prices with the top quality that you need so you dont need to plan on spending even close to the Utah SEO companies average.

Finding the Right Utah SEO Company

The trouble is that SEO Companies in Utah can be dime-a-dozen. It is a field where you have people claiming that they are experts, but are actually amateurs. You will need to be able to separate the wheat from the chaff. Here are some questions you should ask your potential SEO team:



  • How will they know the right keywords? The SEO team needs to have solid research process to find the right keywords. Planning and research are very important to SEO and they need to be able to show to you that they are serious about it.
  • How deep does your optimization go? A great SEO firm is not just about the keywords. They will be be able to recommend other changes to the site that will affect either search engine placement or the site visitor’s experience. This includes changes to site coding, content, and incoming/outgoing links.
  • Will they do competitor analysis? It is important that your SEO team knows what the competition is doing. This can reflect the tactics that they can do to optimize the site.
  • Will the SEO firm deliver customer content? SEO copy writing is very important. If they cannot deliver that, then it would be better to look elsewhere.
  • What is their link strategy? Another component of SEO is links. Dependable links increase your page’s ranking. If they do not have a strategy on how to get links to your site, then you will be in trouble.
  • Finally, have them present a proposal. This is the final test. You want an SEO company that will present you with a reasonable plan for optimization. This should include what they will do and their potential goals. Finally, it should also include their maintenance plans to ensure that they are looking to the future.

Utah SEO Companies

Find an SEO Company in Salt Lake City Right Now

Search engine optimization is the wave of the future. Billions of people are on the Internet right now and they are all potential customers. Get a piece of that pie with a little help from SEO professionals.

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The Best of the best Utah SEO Companies

Importance of SEO

The Importance of SEO

By | Blog

Why is SEO Important

Some of the most common misconceptions about SEO (Search Engine Optimization) is that posting and writing content online is good enough and that will get you recognized by Google. The more you add the better you are, right? Wrong. Imagine you posted online a picture of your family. A person might describe them as “a tall, bright eyed, happy family playing frisbee.” On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows Zee Optimizer to provide clues that the engines can use to understand all of your content. In fact, adding a proper structure, both link and navigational, to your content is essential to good SEO.

Understanding both the abilities and limitations of search engines allows us to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be nearly invisible to search engines.

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The engines by themselves have no formulas to gauge the quality of content on the web. That means that just because you have a clothing company online, like Fleur Fashion Boutique, that Google is automatically going to know what and who you are. Instead, search engines rely on the metrics of relevance and importance, and they measure those metrics by tracking what people do: what they discover, react, comment, and link to. So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.

The future is uncertain, but in the world of search, change is a constant. For this reason, search marketing/ SEO will continue to be a priority for those who wish to be successful and remain competitive on the web. Some have claimed that SEO is dead, or that SEO amounts to spam. As we see it, there’s no need for a defense other than simple logic: websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility.

Get in touch today! Zee Optimizer