Why is SEO Important

Some of the most common misconceptions about SEO (Search Engine Optimization) is that posting and writing content online is good enough and that will get you recognized by Google. The more you add the better you are, right? Wrong. Imagine you posted online a picture of your family. A person might describe them as “a tall, bright eyed, happy family playing frisbee.” On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows Zee Optimizer to provide clues that the engines can use to understand all of your content. In fact, adding a proper structure, both link and navigational, to your content is essential to good SEO.

Understanding both the abilities and limitations of search engines allows us to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be nearly invisible to search engines.

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The engines by themselves have no formulas to gauge the quality of content on the web. That means that just because you have a clothing company online, like Fleur Fashion Boutique, that Google is automatically going to know what and who you are. Instead, search engines rely on the metrics of relevance and importance, and they measure those metrics by tracking what people do: what they discover, react, comment, and link to. So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.

The future is uncertain, but in the world of search, change is a constant. For this reason, search marketing/ SEO will continue to be a priority for those who wish to be successful and remain competitive on the web. Some have claimed that SEO is dead, or that SEO amounts to spam. As we see it, there’s no need for a defense other than simple logic: websites compete for attention and placement in the search engines, and those with the knowledge and experience to improve their website’s ranking will receive the benefits of increased traffic and visibility.

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